but we tried to answer that through this huge paper of nonsense thoughts.
Basically if you want to brand something you need first to understand the new/existing identity of the client (e.g backstory,colours etc) and what they want to tell people through their brand new logo (goals, previous achievement etc). After that you can start work visualising the ideas you (and the client!) came up with. After a lots of hard work (and sweat!) your client will finally be happy and you will cash a lot of money!
The first CTS of the years has gone and we can’t wait for the next one already 🙂 (Kidding!)